"Using a PR professional like Kate Murray has been a revelation and we now regularly see our stories appearing in the regional, national and international press. If we are reading these stories, then so are our prospective customers and we have noticed an increase in the number of enquiries we get from people who have read a piece in a trade journal or newspaper."

James McCulloch, marketing director, Agrimin

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Public Relations - more than just a great headline

Defining and communicating the key messages about your business is vital to protect your reputational assets and gain the positive attention of people who will help your business to prosper.

Targeted PR sets you apart from the competition, on a long term basis, has a positive impact on sales and marketing activity and most importantly, helps to increase the bottom line.

The challenge is creating communications that get to the heart of why you?re special and are carefully tailored for the needs of your key audiences - which include both the marketplace and the media.

Announcements and contract wins can provide great news value but strategic PR and communications will do even more and ensure that whatever industry you?re in customers and stakeholders see you as a business they want to engage with.

If you're reviewing your public relations activity or using a consultancy for the first time then call us on 01636 894077/07703 254234 for an informal conversation, or email: katemurray@powwowpr.co.uk.

Find out more about how integrated PR and communications can add value to your business.

Green PR

Operating with a high level of corporate social responsibility (CSR) has been proven to have a positive impact on the bottom line.

One area of CSR is developing business practices that clearly demonstrate a respect for the environment.

If you've become greener are you sure your marketplace and other stakeholders know about it?

Let us tell your story so that they do. Even the smallest changes can generate valuable media coverage and ensure that your working practices are giving you the reputation you deserve.